Where it all Began
Forty years ago, David Otto became a vegetarian to improve his health. He began to experiment with his Champion Juicer to create fresh juice that was alkalizing and healing. After sharing his creations with family and friends, Otto was encouraged to sell his salubrious brews to the greater Los Angeles community. In 1975, he opened a store on Santa Monica Boulevard in West Hollywood, located between Beverly Hills Health Club for Men and Beverly Hills Health Club for Women. Otto decided to follow suit and call his store Beverly Hills Juice Club, eventually shortening it to Beverly Hills Juice. In 1979, Beverly Hills Juice moved to its current location on Beverly Boulevard.
In his quest to make the most nutritionally beneficial juice, David Otto became versed in the advantages of juicing with a hydraulic press. To press juice, fruits or vegetables are first ground into a fine pulp, wrapped in cloth bags, and then squeezed at a very high pressure by the hydraulic press. Compared to other methods of juice extraction, pressed juice has a higher nutritional content: more vitamins, more minerals, and more amino acids. Additionally, pressed juice is exposed to a minimal amount of oxidation, and therefore maintains a shelf life of a few days instead of minutes. Beverly Hills Juice presses and bottles batches of juice every morning, making pressed juice available for customers to pickup each day.
All of the juice lining the shelves at health food stores has been pressed, but it has also been pasteurized. This is because the FDA requires all wholesaled juice to be pasteurized. Pasteurization is the process of heating a liquid to kill microbial bacteria. Unfortunately, pasteurization also kills healthful enzymes that are essential in the aid of digestion and overall vitality. Beverly Hills Juice is unique in offering juice that is both pressed and unpasteurized, allowing customers the opportunity to receive all of the health benefits that fresh juice can offer.
Farmer's We Love
Beverly Hills Juice supports local, organic agriculture. We adapt our menu to the seasons and source the majority of our ingredients from local farms. We prefer to source our produce from farmer’s markets, where the average farmer travels just 150 miles to bring her crop to market and we can support the farmer directly.
Bremner Farms, Chico, CA
Burkart Farms, Dinuba, CA
JJ's Lone Daughter Ranch, Redlands, CA
Maggie's Farm, Agoura Hills, CA
Mud Creek Ranch, Santa Paula, CA
Phil McGrath Farms, Oxnard, CA
Sycamore Hill Ranch, Filmore, CA
Tutti Frutti Farms, Lompoc, CA
Sustainable Business Practices
Since 1975, Beverly Hills Juice has operated under a strong ethical code that promotes a healthy and balanced way of life. Our appreciation and gratitude for the earth is reflected in everything that we do. We continually search for the best practices that will limit our environmental impact, decrease our use of petroleum-based products, and contribute to the regeneration of the earth’s polluted resources. Some of our sustainable business practices include:
•All of our products are vegan, and have a lower carbon footprint than foods containing animal products.
•We purchase organic ingredients from local farmers and consider the carbon footprint of every ingredient.
•Ingredient and product deliveries and pickups are made in a Volkswagen TDI Clean Diesel, a 2009 green car of the year.
•Disposable cups and straws are made from either corn, bagasse (sugar cane fiber), or paper. All of which are compostable.
•Our store uses a tankless hot water heater.
•We do not give out plastic bags, and we encourage customers to bring in their own bags. We sell re-usable bags that are made in the U.S. with organic cotton, and we occasionally obtain canvas bags to give out freely to customers who ask for a bag to carry their purchases in.
•Our juice bottle labels are made from Fiberstone, a water-free and tree-free paper stock, and are printed with non-toxic, petroleum free, vegetable based inks.
•All paper products including napkins, paper towels, toilet paper, and printer paper for store signs are 100% recycled processed chlorine free.
•Our store walls are painted with zero VOC paint.
•All cleaning products at our store are organic, plant based, and biodegradable
•All food waste generated at our store is commercially composted.
•All of our recyclables are recycled in a Santa Monica facility.
•Our business has a Greenopia four-leaf rating, which is the highest rating given by Greenopia.
•Our website is solar powered.